Jul 5, 2007

Tadpole Favorite #2

As part of my campaign to present other perspectives on what makes compelling advertising, this commercial for Canon, via Dentsu America, is probably the Tadpoles' second favorite spot ever, after the Gatorade "Big Head" spot. This one, which features tennis ace Maria Sharapova's Italian-accented dog, induces fits of laughter and much mimicry hours after viewing. The not-very-professionally executed imitations of the voice of the dog (Dolce) seem to be instantly recognizable to the majority of their friends.

And while the Tadpoles are in no position to actually go out and buy a digital camera, the spot has made far more of an impact on them than it has on most ad creatives.

Just pointing it out.

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