Jul 17, 2007

More Red

My sources tell me that Ogilvy and American Express' Open product have parted ways.
No word on where Open is going yet. (UPDATE: Adweek reports it's going to Crispin.)

Hopefully this is just a case of AmEx doing the usual "when all else fails, blame the agency" trick for a piece of business they never quite figured out what to do with, rather than the first breach in Ogilvy's armor.

Time will tell.

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