Jun 23, 2008

Something Extra: Guest Post on Sean Howard's Craphammer


My friend Sean Howard, a Toronto-based marketing consultant, asked me to write a guest column for him the other day on his most excellent blog Craphammer. Given his audience, I wrote about the need to maintain high standards in terms of casting, writing and design when undertaking social media projects:

While we tend to think of “social media” as something scientific in nature, the truth is, it is every bit as subjective and dependent on executional considerations as traditional ad devices like TV commercials and print ads.

Take casting, for instance. READ THE REST HERE


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