BBH London CD Simon Veksner runs the UK's most popular ad blog, Scamp. Every Tuesday, he publishes a "How To Do" post, most of which he writes himself.
But occasionally, he taps someone else in the industry, and so I'm quite flattered that this week, he called on me.
How To Use Social Media, by Alan Wolk
Social Media is a broad term, and it’s often thrown at any and all online marketing vehicles that don’t fall into the banner ad category.
So let’s start with a brief definition: social media is anything that lets you share information with other people. That means... READ THE REST ON SCAMP