Mar 2, 2008
Since we've been discussing this spot in the thread about the Mini's leave-behind kit below, I thought it deserved a post of its own.
From Butler, Shine & Stern, and shot by red-hot Happy, it's a great product demo that continues the Mini tradition of standing out from other car commercials. That is, it looks nothing like other car commercials. (In a good way.)
I've seen this one on the air and even though a Mini is not in my immediate future, I was immediately struck by the underlying tonality of the spot: there's a real sense of fun and joie de vivre here that's (a) very much in the Mini's heritage and (b) often absent or forced in so many other car spots.