Jan 10, 2009

More Outside Reading

Stumbled upon Slate magazine's site The Big Money, which is now doing ad and website reviews.

Worthwhile reading, since they're not coming from an insider's perspective.

This first piece, a video review of Dentyne's website by one of their recent college grad interns makes many of the same points I've been harping on about: namely, why would anyone want to spend time with a corporate website? So of course I'm digging it:

The second piece, an essay about Burger King's new Whopper Sacrifice, is typical of the sort of "fast food is evil so I can't condone someone making it seem un-evil" school of commentary. But worth reading nonetheless for its non ad industry POV. (The author is a food columnist.)

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