Worthwhile reading, since they're not coming from an insider's perspective.
This first piece, a video review of Dentyne's website by one of their recent college grad interns makes many of the same points I've been harping on about: namely, why would anyone want to spend time with a corporate website? So of course I'm digging it:
The second piece, an essay about Burger King's new Whopper Sacrifice, is typical of the sort of "fast food is evil so I can't condone someone making it seem un-evil" school of commentary. But worth reading nonetheless for its non ad industry POV. (The author is a food columnist.)