Jan 9, 2009

Social Media In The Real World

Fascinating piece in Ad Age by a thirtysomething ad guy named Peter Madden on why he finds Facebook to be a strange and creepy experience populated mainly by high school friends he hasn't heard from in 20 years.

I'd urge all of you to read it, mostly because he offers an experience completely contrary to what most of the readers of this blog are likely to have and because I believe that he's far from the only person with that sort of take on social media.

Is it the majority POV? I doubt it. And I suspect it's a hiccup rather than a full-on fail. But read the comments-- Madden is not alone. As marketers, we need to keep in mind that not everyone regards Facebook and other social media sites as addictive godsends.

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