Feb 18, 2007

Co-opting CGC

Didn't take long. This new :30 TV spot for PSP mimics the whole YouTube homemade video thing, right down to the home video camera on "Nightvision" thing. Mostly notable for the technique and how quickly ad creatives took to mimicking YouTube. While not a brilliant commercial, this one works because it parodies a genre its target is intimately familiar with, rather than trying to pass itself off as an example of it



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