Feb 2, 2007

Toad's Friday Faves, #2

This one's here for the effort more than anything.

Given the utter banality of most tissue ads, this spot, part of a campaign from JWT/NY for Kleenex, must have been a bitch to sell through to the client. It's a nice idea, well shot, great music. (Band is called Starrdafu).

Where it falls short though, is that it's hard to believe these are real people. Thought maybe it's just my cynicism coloring things, but if you look at the reviews on AdCritic, they're fairly consistent on this point.

Though, to be fair, Adcritic is an industry site-- I wonder if your average consumer watches it and thinks "actors!"

Still, a great idea for a brand that pretty much owns the category.


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