Jan 3, 2008

Happy Anniversary Bill

So CNN reports today that William Shatner and Priceline are celebrating their 10th anniversary together.

I hadn't realized how long it had been since Shatner first appeared on TV, singing his campy renditions of current pop hits.

The campaign's success is one of those advertising paradoxes: badvertising is often every bit as effective as great advertising. Especially when the product in question has low price as its main selling point. For some reason, we seem willing to accept that a brand that's selling us on its low prices- be it a car dealership, an online travel resource, or Crazy Eddie- is best served by over-the-top, in-your-face ads that manage to stick in our respective consciences far longer than charming, strategic ones.

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