Jan 4, 2008

The Real Digital Revolution™ In Action

So there's a room in the Toad house that was originally a porch and thus doesn't stay as warm as the rest of the house when the temperature drops below 30º.

We have a fan-style space heater in there now that works fine, but I was intrigued by something called the EdenPure space heater, which has been heavily advertised on TV and in the Wall Street Journal. If you click on the image above, you can see the ad in its entirety, but if you're too lazy, the claim is that it's safe/cool enough for a child to sit on it and that it heats the room from floor to ceiling. This was intriguing to me because (a) I have kids and (b) since there's no basement under it, the floor of this room often gets cold.

Now the ads certainly make the product sound great and the web site has lots of rave reviews. But before I shelled out $300 for one (easily three or four times the price of other space heaters) I did a quick Google search online.

Which proved to be a wise move.

Consumer Reports, it seems, was not a fan. Neither were dozens of people on a site called "InfomercialRatings.com" (and they all seemed to have similar complaints). I found a whole mess of other links that led to message boards and blogs and the like, none of whom seemed to have anything good to say about it. (Though to be fair, I did find this one positive review.)

I saved $300 and much grief. The makers of the EdenPure have a bigger problem, however, because the word is out that they are selling an inferior product that doesn't live up to the claims they make in their advertising.

For those of you new to the blog, this is what I call The Real Digital Revolution™, the fact that people no longer rely on advertising for product information, that they can find out the truth about products from a variety of sources- expert and amateur- online, and that this forces advertisers to be honest and to strive to create better products and services.

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