Jan 8, 2008

The Marketing Of The President

Kind of a sad side effect of our profession is how cynical I've become about politics. Rather than focusing in on what the candidates actually stand for, I find myself noticing their marketing schemes.

So that when I saw the headlines about Hillary Clinton getting "emotional" my first reaction was "oh that's clever. People keep complaining about how cold and scheming she is, so her handlers found a way to make her seem vulnerable."

Similar reaction to Mike Huckabee's Chuck Norris obsession: my first thought was "brilliant choice. Norris jokes appeal to precisely the type of younger, not-stridently-conservative voters that the Republicans can actually attract-- smart, blue collar guys who feel shut out by the prevailing Starbucks-Whole Foods yuppie culture."

Yeah, I know I should be thinking about the issues and all, but focusing on the fairly transparent marketing schemes is a lot more fun.

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